Our Services
PMC team is capable to handle any kind of projects – performing market research to advertising services. We ensure a streamlined business process guaranteeing real business deliverables, full transparency and maximum efficiency for our customers.
Advertising
We offer full-scale services to accelerate the growth of your business. Our experts analyze data and derive actionable insights for your brand to have a booming presence
Market Research
We conduct detailed market research to know about your industry and competition and then conceptualize a tailor-made strategy to outrank them.
Advertising Strategies
1.
Content Advertising
This advertising strategy seeks to directly influence consumers through different channels, with a direct and clear message that aims to reach as many people as possible.
Although it has similar characteristics to content marketing, it is not the same since it is more direct and more focused on the brand
2.
Pull Advertising
This advertising strategy is typical of brands that are already well known and well positioned in the market. Instead of going after customers, this strategy aims to keep the brand in the consumer’s mind and propel people go towards it. It focuses on identification with the brand and long-term loyalty.
3.
Push Advertising
This advertising strategy is more suitable for new products or services, since it seeks to make something known among consumers in order to position well and generate sales.
The push strategy can use different channels, from traditional media to social ads. In many cases, it goes hand in hand with pricing strategies. For example, offering cheaper launch prices to generate an initial critical mass of consumers
Email Marketing
Email marketing is an advertising strategy that has not lost effectiveness over the years, but has reinvented itself over and over again
SEM
Paid advertising on search engines such as Google (SEM) consists of positioning ads targeted to certain keywords
Social Ads
This advertising strategy consists of taking advantage of the advertising platforms on social networks to insert paid ads on them, usually through a pay-per-click model.
Amazon Advertising
Amazon advertising offers pay-per-click advertising that offers some unique advantages as an advertising strategy.
Native Advertising
Native advertising is a format that consists of placing paid content in media that adapts in form and function to the environment it appears in
Influencer Marketing
Influencer marketing is an advertising strategy that relies on the authority of users with a strong presence on social media to promote a product or service to their followers.
Market Research
Why To Perform a Market Research
PMC, Marketing Research is not only a market research company, We also provide consulting services focused on human decision-making. We’re here to deliver empathic research that includes the subjective experience, not just churn out datasets. Our clients depend on our firm to weed through the excess of available information so we can develop actionable strategies. Your target partners are people -that’s why our research techniques are Tested on Humans.
Many big companies have to advise on real business tactics, our clients have included local partners and globally recognized corporations. They all have one thing in common – their ability to see challenges as opportunities. Allow us to introduce you to the market intelligence that will predict your next opportunity.
Quantitative Research
Quantitative research is aimed at helping you achieve your business’s strategic planning goals faster and in a more effective manner
Our quantitative research data is sourced first-hand through a variety of methods that include but are not limited to questionnaires and surveys, experiments and customer response, and observations made on customer behaviors both in person and through digital resources, in different global markets, products and customer segments
Qualititative Research
Construing the micro-level data where no two opinions are the same is a tough undertaking. Only with years of market experience and the right professionals can a research agency master the art of qualitative research that can be out to effective
Tour data is mined from focus groups to one-on-one discussions, and from observation of individual customer behavior to in-depth population analyses. Our research uncovers motivations, feelings, and preferences in in your target market and sector ensure your business decision is on a strong footing.
Healthcare Research
PMA is the market leader in healthcare research. In our decade-long experience, we have helped hundreds of medical facilities and individuals bridge product and supply gaps by adding value to their databases.
Over the years, we have built a robust database of preventive, rehabilitative, or curative treatments and their providers in different global markets and population segments. Backed by this knowledge, we can identify market gaps and opportunities more effectively than others in the sector.
Mystery shopping
PMA takes pride in Mystery Shopping research which has previously yielded amazing results for the clients. Our mystery shoppers are research professionals with years of experience in the field and know the right ways to collect the most useful of data in the least interactions and visits.
The mystery research method is a more reliable way of procuring first-hand information about your market or competition than the other available methods. In mystery shopping, our researchers visit a certain store or business outlet incognito to try out products and services in person and observe customer services and other operations there. They report back to us with their observations and the data is collated at the end to draw the study findings.
ONLINE SURVEY
There are numerous distinctive sorts of online panel suppliers that can be used – from fast versatile get to panelists to those that can give enormous information analytics on their specialists. And diverse panels are suited to diverse gathering of people sorts – a few are more likely to have a more youthful, techier statistic as individuals, while others are superior for recognizing a B2B gathering of people. We have getto Healthcare, B2B, B2C all sorts of group of onlookers through this method.
To guarantee the tall quality of our restrictive online panel and related administrations at all times, we have set tall benchmarks for our execution. We oversee multi-country projects through our Proprietarypanel and accomplice panels.
Feasibility Studies
Feasibility studies are used to learn the achievability or the success rate of a proposed plan. In a feasibility study, we look into the client’s potential customers and determine what they want. The next step is looking into the competitor’s product/service. Then we research the market to see where your product would sell better, the market behavior, and how much market share you can expect. This way, you can minimize risk and maximize potential. If you are about to start a new business, you can use a feasibility study to earn investors by proving the achievability of your business venture.
Grow your company and evolve your business with us.
About Us
Our Mission
Our mission at PMC is to support and promote high quality market research and advertising that
1) Advances knowledge of the design, effects, and role of advertising
2) Enriches advertising scholarship and education
3) drives continued progress in the practice of effective, innovative and responsible advertising.
Our Vision
PMC is home to a community of scholars and professionals seeking to advance advertising knowledge and market research that help you achieve your goal.
Members span diverse institutions, academic networks, continents, disciplines and modes of inquiry
Our Characteristics
We are always available
We love what we do
We make things real
We Deliver on time
Get in Touch!
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